U.P.W.W. stands for "Utility Pro Work Wear", which is the brand-name of a New York City based uniform manufacturer that focuses on hi-visibility apparel for street and construction crews.
U.P.W.W. is an extension of the original brand, which is a staple in the world of safety and workwear. Specializing in reflective work apparel, Utility Pro Work Wear's tradition of quality and purpose continue.
U.P.W.W. intends to take advantage of the durable and performance aspects of the original models and silhouettes, while re-purposing with fresh shapes, advanced materials, new print processes and hand applications such as coatings and drippings. The brand's contemporary look stems from its fabrics, reflective appliqués and pareddown design. These materials were primarily conceived for safety and utility, but can be worn everyday.
U.P.W.W.'s acid look is inspired by 90's youth culture and the DIY-era which also reflects with the brand’s art director, Alessandro Simonetti. NYC-based artist Simonetti has garnered international acclaim through his series of self-published works and curatorial projects on subjects such as Raymond Pettibon, Larry Clark, Scott Campbell, John Giorno and the Wutang Clan. U.P.W.W. intends to celebrate this shared approach and aesthetic from generations ago to impact current clothing culture. Inspired by The Clash, the UK's working class or 90's hip hop kids have always repurposed every day clothing and work wear.
Continuing in the tradition of rebellion, U.P.W.W. builds content with contemporary image-makers and artists. U.P.W.W.'s approach to everyday workwear and the clothing pieces it creates will be defined by a continual dialog with contemporary artists and accompanied by series of published works and art shows.